Visual Literacy

principles of visual literacy


Visual Literacy introduces you to ways of understanding visual images in a variety of contexts, including art, photography, film, and digital media. You will learn about the aesthetics and production of visual images, immerse yourself in dimensions of seeing, and come to appreciate the influences on visual symbols and communication.


Seven Principles of Visual Literacy:

Visuals can create a powerful illusion of reality.

Visuals are carefully arranged views of reality, not reality itself.

Viewers take an active part in interpreting visual information.

Visual messages are conveyed through both form and content.

Visual images often rely on metaphor and mythic thinking.

Visuals present information in interrelated, non-linear ways.

Visuals trigger strong and immediate emotional responses.



To assist students in understanding visual imagery through a wide range of experiences;

To teach students “see’ in a discerning manner, through the study of historical and contemporary work;

To help students recognize the basic elements common to all visual art, as well as the differences produced by individual style and viewpoint, cultural context, and the inherent character of each visual medium;

To empower students to critically analyze creative work;

To help students develop their own abilities to express ideas visually;

To challenge students in their understanding of the social, cultural, and political context in which visual images are used to achieve a variety of goals.



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